{"id":130190,"date":"2025-03-26T11:48:26","date_gmt":"2025-03-26T06:48:26","guid":{"rendered":"https:\/\/zamanturkmenistan.com.tm\/?p=130190"},"modified":"2025-03-26T11:51:44","modified_gmt":"2025-03-26T06:51:44","slug":"first-ever-international-fashion-show-of-turkmenistan-in-the-vogue","status":"publish","type":"post","link":"https:\/\/zamanturkmenistan.com.tm\/?p=130190","title":{"rendered":"First-ever international fashion show of Turkmenistan in the Vogue"},"content":{"rendered":"

As we reported<\/a> before, from March 17 to 19 was held an international fashion show, by members of the Union of Industrialists and Entrepreneurs of Turkmenistan.
\nThe event received broad coverage from prestigious fashion publications and broadcasters, including \u201cAl Arabiya TV\u201d, \u201cAl Dubai Arabiya TV\u201d, \u201cFashion TV\u201d, \u201cVanity Fair\u201d, \u201cVogue\u201d, MARIE CLAIRE ARABIA, GRAZIA, HELLO RUSSIA, ELLE, and FASHION NETWORK.
\nOn March 24, Giulio Solfrizzi, correspondent of Italian Vogue, published an article<\/a> titled \u201cI was in Turkmenistan to see how local traditional fashion is opening up to the world.\u201d (Sono stato in Turkmenistan per vedere come la moda tradizionale del posto si sta aprendo al mondo).
\nTurkmenistan fashion from the experience of Giulio Solfrizzi.
\n\u201cThe Turkmenistan Fashion Project, a three-day event in Ashgabat, featured fashion shows and a host of Turkmen stylists (and others) who reimagined local clothing codes and engaged in dialogue with the West.
\nBy consulting a map, one can discover lesser-known, yet worthy destinations. Perhaps fashion will soon experience a similar surge in recognition.
\nThe mission of the \u201cFashion of Turkmenistan\u201d project was to promote the nation\u2019s culture through historically rich clothing and textiles.
\nUsually, local women wear straight dresses that reach their ankles or feet, creating a cascading floral effect.
\nThe colors used, such as ruby red, burgundy and crimson, symbolize the strength and vitality of the natural world.
\nSilver talismans, adorned with sparkling stones, complement the motifs on fabrics like velvet, silk, cotton, and wool.<\/p>\n

\"\"Tradition dictates that girls begin wearing jewelry at an early age, including bracelets, pearl necklaces, and multi-layered jewels.
\nThis is also evident in the collections of local brands such as G\u00f3lli and M\u00e4hirli Zenan, which feature a well-chosen mix of patterns. These dense patterns recall the holistic approach of the artisans who adorn carpets and curtains with the same motifs. Moreover, Ayna Durdylyeva, the founder of M\u00e4hirli Zenan, is a doctor driven by a passion for Turkmenistan’s fashion heritage. She has promoted this heritage in France and Italy, thanks to the support of Hind Joudar, a legal expert, consultant, and president of the Oriental Fashion Show, a concept that promotes high oriental fashion.
\nJoudar conceived and implemented the \u201cFashion of Turkmenistan\u201d project, a platform for Turkmen creators and artisans, supported by the Union of Entrepreneurs of Turkmenistan. The result was three days of fashion shows, open to the public, providing an international platform for talents to showcase their skills.
\nThe Turkmen fashion system and business are almost entirely in the hands of women. Here, in the land white buildings, and colorful night lights, the profession of stylist, which often coincides with that of a businesswoman, is captivating. Ishangulyev Maysa, for example, despite graduating from the Faculty of Computer Science at the Turkmen Polytechnic Institute, has dedicated herself since 2017 to sewing, designing, and creating clothes that reflect her interest in the stylistic codes shared by the city’s inhabitants, expressed through her brand Ayperi Modalar.
\nDesigner Nagyshly Guzer’s desire to celebrate the rich Turkmen culture extends beyond fashion design. Similarly, the family project MYNASYP, a collaboration between a mother and daughter, creates products suitable for a broad audience, utilizing traditional embroidery to appeal to both local and international consumers.
\nA Little Bit of the West in the East
\nHowever, the East should not be strictly separated from the West. Marco Polo, aiming for India but landing in America, set sail from Venice, a crucial maritime trade hub. Centuries ago, the Venetian port was a crossroads for spices, fabrics, and food from around the world. It could be argued that the founders of two Western brands, who arrived in Ashgabat, followed Marco Polo’s unintended path.
\n(Courtesy of Avaro Figlio)
\nAvaro Figlio, the creation of creative directors Dario Biglino and Sulabh Kalra, showcased Italian fashion throughout the evening. Their focus was on elegant evening gowns that blended a contemporary spirit with the handcrafted style of Italy, emphasizing a cinematic aspect influenced by Biglino\u2019s background in short films and commercials. In their vision, garments are form-fitting, skirts and sleeves are voluminous, and the female form is a canvas to be enhanced.
\n(Courtesy of Avaro Figlio)
\nClaude Patrick, on the other hand, brought a touch of Paris. He introduced the concept of cocktail fashion, which flourished in the French capital from the 1960s, coinciding with the rise of ready-to-wear, and he creatively curated seasonal collections for the Olivier Lapidus brand. In his atelier, where many oriental princesses and noblewomen were dressed, a balance was struck between classic elegance and the stylistic individuality of his clients. Thus, three-quarter sleeves, fitted jackets that accentuate the waist, midi skirts, and flowing fabrics were featured. In this manner, the \u201cTurkmenistan Fashion\u201d project seeks to unite diverse cultures through the common language of clothing. While distinct, these ensembles of fabrics and decorative elements reflect both the creators and their consumers, and consequently, society itself.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

As we reported before, from March 17 to 19 was held an international fashion show, by members of the Union of Industrialists and Entrepreneurs of Turkmenistan. The event received broad coverage from prestigious fashion publications and broadcasters, including \u201cAl Arabiya TV\u201d, \u201cAl Dubai Arabiya TV\u201d, \u201cFashion TV\u201d, \u201cVanity Fair\u201d, \u201cVogue\u201d, MARIE CLAIRE ARABIA, GRAZIA, HELLO […]<\/p>\n","protected":false},"author":2,"featured_media":130191,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10914,10916],"tags":[11066,11072,11064,11060,11070,11058,11062,11068],"acf":[],"_links":{"self":[{"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/posts\/130190"}],"collection":[{"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=130190"}],"version-history":[{"count":3,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/posts\/130190\/revisions"}],"predecessor-version":[{"id":130195,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/posts\/130190\/revisions\/130195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=\/wp\/v2\/media\/130191"}],"wp:attachment":[{"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=130190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=130190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zamanturkmenistan.com.tm\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=130190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}