Sienna Rose is an AI-generated music creator with 2.7 million monthly Spotify listeners, with a biography that describes her as “an anonymous neo-soul singer whose music blends the elegance of classic soul with the vulnerability of modern R&B”.
Three of Rose’ songs – ‘Into The Blue’, ‘Safe With You and ‘Where Your Warmth Begins’ – are currently placed in the Viral 50 – USA playlist on the streaming platform, and it is the latter song that recently featured as the background music on an Instagram post from Gomez. The singer has since removed the song from the post.
Rose released 10 albums between September and December last year, and in a statement to Rolling Stone, Deezer confirmed that many of Rose’s albums had been detected as AI. Consequence have also pointed out that Sienna Rose’s account had previously presented her as a white woman with an acoustic guitar, before scrubbing her previous music from Spotify.
It is not the first example of an AI-generated track climbing up the charts – in November, ‘Walk My Walk’ by Breaking Rust topped Billboard’s Country Digital Songs chart, as well as the Viral 50 chart.
Last week, Bandcamp officially banned AI music from its platform. “If you encounter music or audio that appears to be made entirely or with heavy reliance on generative AI, please use our reporting tools to flag the content for review by our team,” they said. “We reserve the right to remove any music on suspicion of being AI generated.”