Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at 574.5 billion dollar for 2025, keeping it ahead of its closest rival, Microsoft, valued at 461 billion dollar. Except for 2023, when Apple briefly trailed Amazon by a margin of just 1%, it has held the top spot as the world’s most valuable brand since 2021.
According to Brand Finance’s Global 500 2025 research, 4 out of the 5 most valuable brands in the world are technology brands:
Apple: brand value of 574.5 billion dollar, up 11% from 2024
Microsoft: brand value of 461.1 billion dollar, up 35%
Google: brand value of 413.0 billion dollar, up 24%
Amazon: brand value of 356.4 billion dollar, up 15%
Walmart: brand value of 137.2 billion dollar, up 42%
