Apple on Tuesday unveiled the iPhone 17, a new series of iPhones equipped with longer-lasting batteries and higher-quality cameras, the company said.
The company also announced a first-ever iPhone model called the iPhone 17 Air, which boasts a slimmed-down design. Apple called the iPhone 17 Air the company’s “thinnest iPhone ever.”
In all, the company announced four new iPhone models: iPhone 17, iPhone 17 Air, iPhone Pro and iPhone 17 Pro Max. The iPhone 17 sells for 799 dollars, while the iPhone Air runs for 999 dollars. The iPhone Pro costs 1,099 dollars, and the iPhone Pro Max sells for 1,199 dollars.
The new iPhone models are available for pre-order and will hit stores on Sept. 19, Apple said.
The event, which Apple promoted under the moniker “awe dropping,” also featured new versions of the Apple Watch and AirPods.
In June, Apple released expanded artificial-intelligence capabilities and a new design interface across all of its products. A fresh operating system called iOS 26 will deliver new user features such as real-time language translation in iMessages and image identification, Apple said
The company also said that it would make additional artificial-intelligence capabilities available to developers, allowing them to create AI-fueled software for Apple products.
