Labubu, one of the biggest global collectible toy phenomena of the past few years, has been crowned as China’s most recognizable and influential pop culture intellectual properties in the eyes of the world, according to a newly released report.
The furry forest monster beat out blockbuster movie “Dead To Rights,” which came in a close second, said the report released by Beijing-based think tank the Academy of Contemporary China and World Studies at the World Internet Conference Wuzhen Summit in Wuzhen, Zhejiang province, on Saturday.
The report offers a data-driven assessment of how Chinese cultural IPs and local cultural symbols spread overseas over the past year.
According to its assessment, Labubu, sold by Beijing-based toy maker Pop Mart, led the top 10 Chinese online pop-culture IPs. The blockbuster film “Dead To Rights” placed second, and “Ne Zha 2” ranked third.
Other entries in the top 10 include the breakout film “Nobody,” ranking seventh, and the Chinese game “Where Winds Meet,” ranking ninth.
