The Turkmen Fashion House “Mähirli Zenan” is preparing to present Turkmen national fashion in the United States. The brand, which creates exclusive items featuring hand-embroidered keshde, was one of the first in the country to bring Turkmen ethnic fashion to the global stage.
In March of this year, “Mähirli Zenan”, with the support of the Union of Industrialists and Entrepreneurs of Turkmenistan, held an international fashion show in Ashgabat. The event received widespread attention in international media.
The initiative to hold the show in the United States received support from Aksenia Krupenko, President of FCGroup LLC, an American company focused on cultural diplomacy and the hospitality industry. The project will be a significant step in the development of Turkmenistan’s cultural diplomacy, aimed at promoting the rich heritage and unique craftsmanship of the Turkmen people.
The main idea of the “Threads of Tradition” project is to highlight the national identity and cultural wealth of Turkmenistan using modern forms of communication. A similar approach is planned for the Turkmen fashion show in the United States, with the assistance of the Permanent Mission of Turkmenistan to the UN and the Embassy of Turkmenistan in the United States.
It is worth noting that “Mähirli Zenan” is already well-known on international catwalks: the brand represented Turkmenistan at BRICS Fashion in Russia, the Oriental Fashion Show in Paris, and participated in the Miss Universe pageant in Milan. These projects have strengthened the brand’s international recognition and laid the foundation for a new ambitious step: organizing a show of Turkmen national clothing in the United States.
